Sundance Film Festival
AdamsMorioka has been integrally involved in positioning strategy for the Sundance brand. Involving multiple entities and businesses under one cohesive message has resulted in several visual systems. These systems are distinct to each entity, but work together as a whole. For example, the Sundance Film Festival may use one set of visual vocabulary, while the Sundance Channel may use another. They both retain the same core ideas, however: the concepts of place, artistic integrity and community.
Specific elements include visuals, internal creative structure and process, on-going strategy as well as guidelines for several consumer campaigns and collateral materials for use at the Festival and by cable affiliates.